QC Dashboard
SellerApp
Product
2023 - 2024
Quick Commerce is like the sprinter of the e-commerce world—speedy, chaotic, and always in demand. When I got the chance to design an Analytics and PO Tracking app for sellers, I knew I was stepping into a world where “fast” wasn’t just a feature; it was the mantra.
The challenge? There wasn’t a playbook, let alone a standardized system, for brands to craft their strategies. It was like running a race without a finish line. So, I rolled up my sleeves and dove in to create a scalable solution that could handle the high-speed needs of sellers across the board.
With analytics sharper than a sprint finish and PO tracking smoother than a victory lap, the app became the go-to tool for sellers to strategize smarter and move faster. Now, brands have a system that works seamlessly across platforms, and I have a story to tell about taming the wild, fast-paced world of Quick Commerce. 🏃♂️📦✨
Process
User Research
The process began with understanding the core challenges of Quick Commerce sellers through interviews and workshops. Key insights revealed gaps, such as the absence of a unified tool, difficulties in tracking competitors, and a lack of actionable data from brands.
Scalable Solution
I focused on creating a flexible framework that could handle diverse PO processes and brand-specific strategies while providing real-time analytics. The dashboards highlighted key metrics organized into tiers, enabling sellers to adapt quickly to market volatility and make informed decisions.
Data-Driven Ecosystem
The final solution combined competitive intelligence, multi-tiered data insights, and personalized dashboards. This comprehensive tool empowered sellers to standardize their processes, track performance effectively, and refine strategies to thrive in the fast-paced Quick Commerce market.
Outcome
Final Outcomes
Boosted Engagement: A sleek, user-friendly design encouraged sellers to spend more time strategizing, building trust, and driving results.
Scalable & Future-Ready: The adaptable framework supported diverse PO processes and brand strategies, ensuring seamless feature rollouts and long-term efficiency.
Simplified Insights: Clear information architecture and multi-tiered metrics made data easier to access and act on, improving productivity and decision-making.
Enhanced Collaboration: The dashboard bridged gaps between brands and sellers, fostering trust and better teamwork through actionable insights.
Revenue Growth: Empowering users with real-time analytics and refined strategies increased sales and ROI, paving the way for a loyal, thriving user base.
Key Learnings
Crafting Seamless Data Flow: Designing a clear, intuitive structure taught me the power of good information architecture.
Collaboration is Key: Working with sellers, brands, and teams showed how aligning needs creates impactful solutions.
User-Centered Design: Research and testing gave me deep insights into user behavior, shaping a product people love.
Brand Strategy Smarts: I learned how brands strategize in Quick Commerce and built a platform flexible enough to support them.
Mastering QC Dynamics: Understanding the market from both seller and platform perspectives helped create a truly holistic tool.
